{"title":"Home page","description":null,"products":[{"product_id":"the-bluck-card","title":"THE BLUCK CARD","description":"\u003ch3 data-section-id=\"fskstr\" data-start=\"644\" data-end=\"684\" class=\"PDq2pG_selectionAnchorContainer\"\u003eFounding Access Pass\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp data-start=\"686\" data-end=\"736\"\u003eBecome part of the first chapter of Bluck Apparel.\u003c\/p\u003e\n\u003cp data-start=\"738\" data-end=\"1047\"\u003eThe Bluck Card is an exclusive founding access pass created for individuals who believe in premium essentials, minimalist fashion, timeless design, and exceptional quality. More than a product, The Bluck Card is your entry into a growing community that values buying less, choosing better, and wearing longer.\u003c\/p\u003e\n\u003cp data-start=\"1049\" data-end=\"1222\"\u003eYour KSh 500 purchase is fully redeemable towards your first Bluck Essential order, giving you priority access to our collections before they become available to the public.\u003c\/p\u003e\n\u003chr data-start=\"1224\" data-end=\"1227\"\u003e\n\u003ch2 data-section-id=\"zp9q6f\" data-start=\"1229\" data-end=\"1248\" class=\"\"\u003eWHAT YOU RECEIVE\u003c\/h2\u003e\n\u003cp data-start=\"1250\" data-end=\"1354\"\u003e✓ \u003cstrong data-start=\"1252\" data-end=\"1276\"\u003eKSh 500 Store Credit\u003c\/strong\u003e\u003cbr data-start=\"1276\" data-end=\"1279\"\u003eYour entire purchase value is redeemable on your first Bluck Apparel order.\u003c\/p\u003e\n\u003cp data-start=\"1356\" data-end=\"1487\"\u003e✓ \u003cstrong data-start=\"1358\" data-end=\"1397\"\u003eEarly Access to Bluck Essential 001\u003c\/strong\u003e\u003cbr data-start=\"1397\" data-end=\"1400\"\u003eShop our first oversized heavyweight essential t-shirt collection before public launch.\u003c\/p\u003e\n\u003cp data-start=\"1489\" data-end=\"1637\"\u003e✓ \u003cstrong data-start=\"1491\" data-end=\"1526\"\u003ePriority Access to Future Drops\u003c\/strong\u003e\u003cbr data-start=\"1526\" data-end=\"1529\"\u003eGet first access to upcoming premium essentials, minimalist apparel, hoodies, caps, and limited collections.\u003c\/p\u003e\n\u003cp data-start=\"1639\" data-end=\"1800\"\u003e✓ \u003cstrong data-start=\"1641\" data-end=\"1680\"\u003eExclusive Behind-the-Scenes Content\u003c\/strong\u003e\u003cbr data-start=\"1680\" data-end=\"1683\"\u003eFollow the journey from design sketches and fabric selection to production, quality control, and launch preparations.\u003c\/p\u003e\n\u003cp data-start=\"1802\" data-end=\"1936\"\u003e✓ \u003cstrong data-start=\"1804\" data-end=\"1833\"\u003eFounding Community Status\u003c\/strong\u003e\u003cbr data-start=\"1833\" data-end=\"1836\"\u003eJoin a growing movement built around quality, intentional fashion, and timeless everyday essentials.\u003c\/p\u003e\n\u003chr data-start=\"1938\" data-end=\"1941\"\u003e\n\u003ch2 data-section-id=\"c7jhu1\" data-start=\"1943\" data-end=\"1971\"\u003eWHY THE BLUCK CARD EXISTS\u003c\/h2\u003e\n\u003cp data-start=\"1973\" data-end=\"2082\"\u003eThe fashion industry has become increasingly driven by fast trends, disposable products, and overconsumption.\u003c\/p\u003e\n\u003cp data-start=\"2084\" data-end=\"2120\"\u003eBluck Apparel was built differently.\u003c\/p\u003e\n\u003cp data-start=\"2122\" data-end=\"2256\"\u003eWe believe that premium clothing should be thoughtfully designed, well-constructed, and made to remain relevant for years, not seasons.\u003c\/p\u003e\n\u003cp data-start=\"2258\" data-end=\"2376\"\u003eThe Bluck Card gives early supporters the opportunity to become part of that philosophy before the rest of the market.\u003c\/p\u003e\n\u003cp data-start=\"2378\" data-end=\"2405\"\u003eThis is not a subscription.\u003c\/p\u003e\n\u003cp data-start=\"2407\" data-end=\"2444\"\u003eThis is not a traditional membership.\u003c\/p\u003e\n\u003cp data-start=\"2446\" data-end=\"2522\"\u003eThis is your first step into a new standard for premium essentials in Kenya.\u003c\/p\u003e\n\u003chr data-start=\"2524\" data-end=\"2527\"\u003e\n\u003ch2 data-section-id=\"1dnnwsg\" data-start=\"2529\" data-end=\"2551\"\u003eABOUT BLUCK APPAREL\u003c\/h2\u003e\n\u003cp data-start=\"2553\" data-end=\"2720\"\u003eBluck Apparel is a premium Kenyan clothing brand focused on minimalist streetwear, oversized heavyweight t-shirts, timeless essentials, and high-quality everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"2722\" data-end=\"2769\"\u003eOur products are designed for people who value:\u003c\/p\u003e\n\u003cul data-start=\"2771\" data-end=\"2951\"\u003e\n\u003cli data-section-id=\"fdq8xc\" data-start=\"2771\" data-end=\"2795\"\u003ePremium cotton fabrics\u003c\/li\u003e\n\u003cli data-section-id=\"2rgc1d\" data-start=\"2796\" data-end=\"2816\"\u003eMinimalist fashion\u003c\/li\u003e\n\u003cli data-section-id=\"17uxwwg\" data-start=\"2817\" data-end=\"2840\"\u003eOversized silhouettes\u003c\/li\u003e\n\u003cli data-section-id=\"9xsh2g\" data-start=\"2841\" data-end=\"2863\"\u003eLong-lasting quality\u003c\/li\u003e\n\u003cli data-section-id=\"paqlrc\" data-start=\"2864\" data-end=\"2889\"\u003eQuiet luxury aesthetics\u003c\/li\u003e\n\u003cli data-section-id=\"1hx061v\" data-start=\"2890\" data-end=\"2920\"\u003eIntentional wardrobe choices\u003c\/li\u003e\n\u003cli data-section-id=\"g7sqhk\" data-start=\"2921\" data-end=\"2951\"\u003eTimeless everyday essentials\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2953\" data-end=\"3135\"\u003eInspired by global premium brands and rooted in Kenyan culture, Bluck creates clothing designed to be worn across every occasion—from travel and work to weekends and everyday living.\u003c\/p\u003e\n\u003chr data-start=\"3137\" data-end=\"3140\"\u003e\n\u003ch2 data-section-id=\"19flyt5\" data-start=\"3142\" data-end=\"3164\"\u003eBLUCK ESSENTIAL 001\u003c\/h2\u003e\n\u003cp data-start=\"3166\" data-end=\"3278\"\u003eThe Bluck Card provides priority access to Bluck Essential 001, our first premium oversized heavyweight t-shirt.\u003c\/p\u003e\n\u003cp data-start=\"3280\" data-end=\"3294\"\u003eDesigned with:\u003c\/p\u003e\n\u003cul data-start=\"3296\" data-end=\"3445\"\u003e\n\u003cli data-section-id=\"1huc4n1\" data-start=\"3296\" data-end=\"3324\"\u003ePremium heavyweight cotton\u003c\/li\u003e\n\u003cli data-section-id=\"oy4q70\" data-start=\"3325\" data-end=\"3351\"\u003eOversized streetwear fit\u003c\/li\u003e\n\u003cli data-section-id=\"17j3ah2\" data-start=\"3352\" data-end=\"3375\"\u003eMinimalist aesthetics\u003c\/li\u003e\n\u003cli data-section-id=\"1gymvx8\" data-start=\"3376\" data-end=\"3398\"\u003eDurable construction\u003c\/li\u003e\n\u003cli data-section-id=\"7x1q4v\" data-start=\"3399\" data-end=\"3421\"\u003eEveryday versatility\u003c\/li\u003e\n\u003cli data-section-id=\"s338n6\" data-start=\"3422\" data-end=\"3445\"\u003eLong-term wearability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"3447\" data-end=\"3540\"\u003eBuilt for those who believe that one exceptional t-shirt is worth more than ten average ones.\u003c\/p\u003e\n\u003chr data-start=\"3542\" data-end=\"3545\"\u003e\n\u003ch2 data-section-id=\"1flssce\" data-start=\"3547\" data-end=\"3575\"\u003eWHO THE BLUCK CARD IS FOR\u003c\/h2\u003e\n\u003cp data-start=\"3577\" data-end=\"3635\"\u003eThe Bluck Card was created for individuals who appreciate:\u003c\/p\u003e\n\u003cul data-start=\"3637\" data-end=\"3849\"\u003e\n\u003cli data-section-id=\"1qhk1aw\" data-start=\"3637\" data-end=\"3671\"\u003ePremium clothing brands in Kenya\u003c\/li\u003e\n\u003cli data-section-id=\"2rgc1d\" data-start=\"3672\" data-end=\"3692\"\u003eMinimalist fashion\u003c\/li\u003e\n\u003cli data-section-id=\"88rtj\" data-start=\"3693\" data-end=\"3712\"\u003eLuxury streetwear\u003c\/li\u003e\n\u003cli data-section-id=\"8umtx3\" data-start=\"3713\" data-end=\"3746\"\u003eHigh-quality oversized t-shirts\u003c\/li\u003e\n\u003cli data-section-id=\"cln9lw\" data-start=\"3747\" data-end=\"3768\"\u003eEveryday essentials\u003c\/li\u003e\n\u003cli data-section-id=\"1o2tld3\" data-start=\"3769\" data-end=\"3795\"\u003eTimeless wardrobe pieces\u003c\/li\u003e\n\u003cli data-section-id=\"1gooh00\" data-start=\"3796\" data-end=\"3825\"\u003eIntentional shopping habits\u003c\/li\u003e\n\u003cli data-section-id=\"uqsbps\" data-start=\"3826\" data-end=\"3849\"\u003eQuality over quantity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"3851\" data-end=\"3954\"\u003eIf you value craftsmanship, simplicity, and products designed to last, The Bluck Card was made for you.\u003c\/p\u003e\n\u003chr data-start=\"3956\" data-end=\"3959\"\u003e\n\u003ch2 data-section-id=\"19d7g3m\" data-start=\"3961\" data-end=\"3978\"\u003eOUR PHILOSOPHY\u003c\/h2\u003e\n\u003cp data-start=\"3980\" data-end=\"3993\"\u003e\u003cstrong data-start=\"3980\" data-end=\"3993\"\u003eBUY LESS.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"3995\" data-end=\"4029\"\u003eOwn fewer things that matter more.\u003c\/p\u003e\n\u003cp data-start=\"4031\" data-end=\"4049\"\u003e\u003cstrong data-start=\"4031\" data-end=\"4049\"\u003eCHOOSE BETTER.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"4051\" data-end=\"4105\"\u003eInvest in quality, craftsmanship, and timeless design.\u003c\/p\u003e\n\u003cp data-start=\"4107\" data-end=\"4123\"\u003e\u003cstrong data-start=\"4107\" data-end=\"4123\"\u003eWEAR LONGER.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"4125\" data-end=\"4182\"\u003eCreate a wardrobe that serves you for years, not seasons.\u003c\/p\u003e\n\u003chr data-start=\"4184\" data-end=\"4187\"\u003e\n\u003ch2 data-section-id=\"zzythr\" data-start=\"4189\" data-end=\"4213\"\u003eIMPORTANT INFORMATION\u003c\/h2\u003e\n\u003cul data-start=\"4215\" data-end=\"4561\"\u003e\n\u003cli data-section-id=\"k5bb52\" data-start=\"4215\" data-end=\"4253\"\u003eThe Bluck Card is a digital product.\u003c\/li\u003e\n\u003cli data-section-id=\"1iwwzrh\" data-start=\"4254\" data-end=\"4289\"\u003eNo physical item will be shipped.\u003c\/li\u003e\n\u003cli data-section-id=\"v17pq\" data-start=\"4290\" data-end=\"4357\"\u003eKSh 500 is fully redeemable on your first Bluck Apparel purchase.\u003c\/li\u003e\n\u003cli data-section-id=\"i63of2\" data-start=\"4358\" data-end=\"4430\"\u003eEarly access benefits apply to participating launches and collections.\u003c\/li\u003e\n\u003cli data-section-id=\"17go2s3\" data-start=\"4431\" data-end=\"4493\"\u003eMembership benefits may evolve as the Bluck community grows.\u003c\/li\u003e\n\u003cli data-section-id=\"ouwqzn\" data-start=\"4494\" data-end=\"4561\"\u003eThe Bluck Card is non-transferable and intended for personal use.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bluck Apparel","offers":[{"title":"Default Title","offer_id":45056030965968,"sku":null,"price":500.0,"currency_code":"KES","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/9360\/2256\/files\/ChatGPTImageJul2_2026_03_10_38PM.png?v=1782994262"}],"url":"https:\/\/bluck-apparel.myshopify.com\/collections\/frontpage.oembed","provider":"Bluck Apparel","version":"1.0","type":"link"}